{"id":267,"date":"2025-11-10T00:00:49","date_gmt":"2025-11-10T00:00:49","guid":{"rendered":"https:\/\/www.ad-muse.com\/btobcolumn\/?p=267"},"modified":"2025-12-22T08:36:44","modified_gmt":"2025-12-22T08:36:44","slug":"btobsite-improvement1","status":"publish","type":"post","link":"https:\/\/www.ad-muse.com\/btobcolumn\/btobsite-improvement1\/","title":{"rendered":"\u3010BtoB\u30b5\u30a4\u30c8\u5236\u4f5c\u4f1a\u793e\u304c\u89e3\u8aac\u3011BtoB\u30b5\u30a4\u30c8\u6539\u5584\u306e\u305f\u3081\u306eGoogleAnalytics\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270\" src=\"https:\/\/www.ad-muse.com\/btobcolumn\/wp\/wp-content\/uploads\/2024\/12\/btobsite-improvement1_mv.webp\" alt=\"\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.ad-muse.com\/btobcolumn\/wp\/wp-content\/uploads\/2024\/12\/btobsite-improvement1_mv.webp 720w, 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href=\"https:\/\/www.ad-muse.com\/#helpdesk\">\u300cBtoB\u30b5\u30a4\u30c8\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u300d\u306e\u8ab2\u984c\u89e3\u6c7a<\/a><\/p>\n<h2>BtoB\u30b5\u30a4\u30c8\u306e\u5206\u6790\u624b\u6cd5\uff08GoogleAnalytics\u7de8\uff09<\/h2>\n<p>BtoB\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u304c\u5206\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u5b9f\u969b\u306b\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3059\u308b\u969b\u306e\u5206\u6790\u624b\u6cd5\u3092\u307f\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001Google\u793e\u304c\u63d0\u4f9b\u3059\u308b\u3001GoogleAnalytics\u3092\u7528\u3044\u305f\u5206\u6790\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5168\u4f53\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u307e\u305a\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u2460\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6d41\u5165\u6570\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u6700\u521d\u306b\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6d41\u5165\u6570\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u57fa\u672c\u7684\u306b\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u7e2e\u5c0f\u3057\u3066\u3057\u307e\u3044\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u6a5f\u4f1a\u3092\u9003\u3059\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u73fe\u6642\u70b9\u3067\u306e\u6d41\u5165\u6570\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u3067\u5b9f\u969b\u306b\u6d41\u5165\u6570\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u306e\u52b9\u679c\u691c\u8a3c\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u53ef\u80fd\u3067\u3042\u308c\u3070\u5916\u90e8\u30c4\u30fc\u30eb\u306a\u3069\u3082\u4f75\u7528\u3057\u3001\u540c\u696d\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u6d41\u5165\u6570\u306a\u3069\u3082\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u3001\u6bd4\u8f03\u3084\u8a55\u4fa1\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u2461\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u30fb\u7387\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u3064\u3065\u3044\u3066\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u4ef6\u6570\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u4ef6\u6570\u306a\u3069\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306eKPI\u3068\u306a\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6570\u3084\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<br 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\/>\nPV\u6570\u304c\u591a\u304f\u3001\u304b\u3064\u76f4\u5e30\u7387\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u8a2a\u308c\u3066\u304a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5275\u51fa\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u60c5\u5831\u3068\u5b9f\u969b\u306e\u63b2\u8f09\u5185\u5bb9\u306b\u5927\u304d\u306a\u4e56\u96e2\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u512a\u5148\u7684\u306b\u63b2\u8f09\u5185\u5bb9\u3084\u5c0e\u7dda\u8a2d\u8a08\u3092\u898b\u76f4\u3059\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u2461\u5404\u30da\u30fc\u30b8\u306ePV\u6570\u3068\u76f4\u5e30\u7387\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4ee5\u5916\u306b\u3082\u3001\u5404\u30da\u30fc\u30b8\u306ePV\u6570\u3068\u305d\u306e\u76f4\u5e30\u7387\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u8a72\u5f53\u306e\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u304b\u3084\u3001\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u793a\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br 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