{"id":349,"date":"2025-08-22T00:00:45","date_gmt":"2025-08-22T00:00:45","guid":{"rendered":"https:\/\/www.ad-muse.com\/btobcolumn\/?p=349"},"modified":"2026-03-14T09:01:34","modified_gmt":"2026-03-14T09:01:34","slug":"btob-branding","status":"publish","type":"post","link":"https:\/\/www.ad-muse.com\/btobcolumn\/btob-branding\/","title":{"rendered":"BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3068\u5b9f\u8df5\u65b9\u6cd5"},"content":{"rendered":"
\"BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3068\u5b9f\u8df5\u65b9\u6cd5\uff1a\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\"<\/div>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n

\u4e00\u822c\u7684\u306b\u306f\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u3068\u3001\u5e83\u544a\u5c55\u958b\u306a\u3069\u3092\u7a4d\u6975\u7684\u306b\u884c\u3046\u30a2\u30d1\u30ec\u30eb\u30fb\u98df\u54c1\u306e\u3088\u3046\u306aBtoC\u5546\u6750\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u8fd1\u5e74\u3067\u306f\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u305f\u3044\u3001\u3082\u3057\u304f\u306f\u63a1\u7528\u3092\u5f37\u5316\u3057\u305f\u3044\u3068\u3044\u3046\u3001IT\u3084\u88fd\u9020\u696d\u306a\u3069\u306eBtoB\u4f01\u696d\u306e\u300cBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u304c\u3088\u308a\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u308b\u7406\u7531\u3068\u3057\u3066\u306f\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u5546\u7fd2\u6163\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001BtoC\u5546\u6750\u306e\u5834\u5408\u306f\u3001\u500b\u4eba\u304c\u5e83\u544a\u306a\u3069\u3092\u898b\u3066\u76f4\u611f\u7684\u3001\u500b\u4eba\u306e\u597d\u307f\u3067\u77ed\u671f\u9593\u3067\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4e00\u65b9BtoB\u306e\u5834\u5408\u306f\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u3068\u6c7a\u88c1\u8005\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306a\u3069\u3092\u6642\u9593\u3092\u304b\u3051\u3066\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u3068\u304d\u306b\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u300c\u4fe1\u983c\u6027\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u30b9\u30da\u30c3\u30af\u7684\u306b\u512a\u308c\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u4f01\u696d\u3068\u3057\u3066\u306e\u4fe1\u983c\u6027\u300d\u3092\u611f\u3058\u3089\u308c\u306a\u3051\u308c\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u5546\u8ac7\u306e\u30cf\u30fc\u30c9\u30eb\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u4fe1\u983c\u6027\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5927\u304d\u306a\u8981\u7d20\u3068\u306a\u308b\u306e\u304c\u300cBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u308a\u751f\u307e\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n

\u300cBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306b\u6210\u529f\u3059\u308b\u3068\u3001\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300cWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u4fe1\u983c\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5546\u8ac7\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3093\u3060\u969b\u306b\u3082\u521d\u56de\u5546\u8ac7\u6642\u304b\u3089\u3001\u3042\u3089\u304b\u3058\u3081\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u6df1\u3044\u8a71\u306b\u9032\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u300d\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u3066\u3044\u308c\u3070\u3001\u4fa1\u683c\u306b\u6349\u308f\u308c\u305a\u9078\u3070\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u9069\u5207\u306a\u4fa1\u683c\u3067\u53d7\u6ce8\u3067\u304d\u3001\u5b89\u6613\u306a\u5024\u5f15\u304d\u306a\u3069\u306e\u5bfe\u5fdc\u3082\u5fc5\u8981\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u4fe1\u983c\u611f\u3068\u3044\u3048\u3070\u3001\u4f01\u696d\u898f\u6a21\u304c\u5927\u304d\u306a\u8981\u7d20\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u304c\u3001\u4e2d\u5c0f\u898f\u6a21\u3067\u3042\u3063\u3066\u3082\uff22\uff54\uff4f\uff22\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3059\u308c\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u58f2\u4e0a\u5897\u3001\u63a1\u7528\u5f37\u5316\u306b\u3082\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u306f\u3001\u63a1\u7528\u9762\u3067\u3082BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u5927\u304d\u3044\u3068\u3044\u3048\u307e\u3059\u3002\u4f01\u696d\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30d3\u30b8\u30e7\u30f3\u3001\u793e\u54e1\u306e\u6d3b\u8e8d\u30fb\u50cd\u304d\u65b9\u306b\u5171\u611f\u3057\u3066\u3082\u3089\u3048\u308c\u3070\u3001\u4eba\u6750\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3082\u5f37\u3044\u300cBtoB\u30b5\u30a4\u30c8\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u300d<\/a><\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n

\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306bBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u3051\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306bBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e6\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d71\uff1a\u73fe\u72b6\u5206\u6790\u3068\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u307e\u305a\u306f\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u30fb\u81ea\u793e\u5185\u306e\u72b6\u6cc1\uff1a\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3001\u6280\u8853\u3001\u4f01\u696d\u6587\u5316\u3001\u5f93\u696d\u54e1\u306e\u8a8d\u8b58\u306a\u3069\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002
\n\u30fb\u9867\u5ba2\u30fb\u7af6\u5408\u306a\u3069\u306e\u5916\u90e8\u72b6\u6cc1\uff1a\u9867\u5ba2\u306f\u306a\u305c\u81ea\u793e\u3092\u9078\u3093\u3067\u3044\u308b\u306e\u304b\uff1f\u7af6\u5408\u4ed6\u793e\u306f\u3069\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u300cBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u76ee\u6a19\u306f\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308b\u307b\u3069\u3001\u305d\u306e\u5f8c\u306e\u65bd\u7b56\u3068\u306e\u6574\u5408\u6027\u3082\u53d6\u308a\u3084\u3059\u304f\u3001\u3088\u308a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\uff1a\u300c\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u309230%\u524a\u6e1b\u3059\u308b\u300d
\n\u4f8b\uff1a\u300c\u81ea\u793e\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30d3\u30b8\u30e7\u30f3\u306b\u5171\u611f\u3057\u3066\u3082\u3089\u3044\u63a1\u7528\u306e\u5fdc\u52df\u6570\u309230%\u5897\u52a0\u3055\u305b\u308b\u300d<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d72\uff1a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u7b56\u5b9a<\/h3>\n

\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u3001\u300c\u79c1\u305f\u3061\u306f\u4f55\u8005\u3067\u3001\u3069\u3053\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u4f01\u696d\u306e\u6839\u5e79\u3092\u6210\u3059\u8003\u3048\u65b9\u3067\u3059\u3002\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u300d\u300c\u30d3\u30b8\u30e7\u30f3\u300d\u300c\u30d0\u30ea\u30e5\u30fc\u300d\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30fb\u30df\u30c3\u30b7\u30e7\u30f3\uff1a\u4f01\u696d\u306e\u300c\u5b58\u5728\u610f\u7fa9\u300d\u3002\u300c\u793e\u4f1a\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\uff1f\u300d
\n\u30fb\u30d3\u30b8\u30e7\u30f3\uff1a\u4f01\u696d\u306e\u300c\u8fd1\u3044\u5c06\u6765\u50cf\u300d\u3002\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u9054\u6210\u3057\u305f\u5148\u306b\u3069\u306e\u3088\u3046\u306a\u4e16\u754c\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\uff1f\u300d
\n\u30fb\u30d0\u30ea\u30e5\u30fc\uff1a\u4f01\u696d\u306e\u300c\u884c\u52d5\u898f\u7bc4\u300d\u3002\u300c\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30d3\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5f93\u696d\u54e1\u304c\u4f55\u3092\u5927\u5207\u306b\u884c\u52d5\u3059\u3079\u304d\u304b\uff1f\u300d<\/p>\n

\u3053\u308c\u3089\u306f\u5358\u306a\u308b\u30b9\u30ed\u30fc\u30ac\u30f3\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u8ef8\u3068\u306a\u308a\u3001\u5f93\u696d\u54e1\u306e\u4e00\u4f53\u611f\u3092\u91b8\u6210\u3059\u308b\u300c\u7f85\u91dd\u76e4\u300d\u3068\u3059\u308b\u3079\u304d\u3082\u306e\u3067\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d73\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/h3>\n

\u3069\u3093\u306a\u4f01\u696d\u306e\u3001\u8ab0\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u304b\u3001\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u5148\u306e\u62c5\u5f53\u8005\u30da\u30eb\u30bd\u30ca\u307e\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3068\u3001\u3088\u308a\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30fb\u4f01\u696d\u30da\u30eb\u30bd\u30ca\uff1a\u696d\u754c\u30fb\u696d\u614b\u3001\u4f01\u696d\u898f\u6a21\u3001\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002
\n\u30fb\u62c5\u5f53\u8005\u30da\u30eb\u30bd\u30ca\uff1a\u90e8\u9580\u3001\u5f79\u8077\u3001\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306a\u3069\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

\u6b21\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8003\u3048\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u30fb\u62c5\u5f53\u8005\u306e\u8ab2\u984c\u611f\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u9078\u3070\u308c\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d74\uff1a\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210<\/h3>\n

\u7b56\u5b9a\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u30da\u30eb\u30bd\u30ca\u3092\u7d50\u3073\u3064\u3051\u3066\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u300d\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\uff08\u30bf\u30b0\u30e9\u30a4\u30f3\uff09\u3068\u306f\u3001\u793e\u5185\u5916\u306b\u4f01\u696d\u7406\u5ff5\u30fb\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u30fb\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u4f8b\uff1a\u300cIT\u30fb\u88fd\u9020\u696d\u306b\u7279\u5316\u3057\u305f\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d44\u7e54\u306e\u4f34\u8d70\u578b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u300d<\/p>\n

\u3055\u3089\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u308b\u305f\u3081\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u7b56\u5b9a\u3067\u304d\u308b\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002\u5275\u696d\u8005\u306e\u60f3\u3044\u3001\u88fd\u54c1\u958b\u767a\u306e\u88cf\u8a71\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u306a\u3069\u3092\u8a9e\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u8840\u3092\u901a\u308f\u305b\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d75\uff1a\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u306e\u4f5c\u6210<\/h3>\n

\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8996\u899a\u7684\u306b\u4f1d\u3048\u308b\u306e\u304c\u300c\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u300d\u3067\u3059\u3002\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u306f\u60c5\u5831\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u300d\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u30fb\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5370\u8c61\u3065\u3051\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3084\u30ab\u30e9\u30fc\u3001\u30ad\u30fc\u30d3\u30b8\u30e5\u30a2\u30eb\u3001WEB\u30b5\u30a4\u30c8\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c7\u30b6\u30a4\u30f3\u3092\u7d71\u4e00\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u65b9\u5411\u6027\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3064\u3044\u3066\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u306a\u304c\u3089\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30b9\u30c6\u30c3\u30d76\uff1a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u8a08<\/h3>\n

\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u304c\u3067\u304d\u305f\u3089\u3001\u305d\u308c\u3089\u3092\u3069\u3053\u3067\u9867\u5ba2\u306b\u4f1d\u3048\u3066\u3044\u304f\u304b\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u307e\u305a\u306f\u3001We\u30b5\u30a4\u30c8\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u304c\u3001\uff33\uff2e\uff33\u3084\u5e83\u544a\u3001\u5c55\u793a\u4f1a\u3001\u540d\u523a\u306a\u3069\u5c55\u958b\u65b9\u6cd5\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\uff1a\uff37\uff45\uff42\u30b5\u30a4\u30c8\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u5e83\u544a\u3000\u7b49
\n\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\uff1a\u55b6\u696d\u8cc7\u6599\u3001\u540d\u523a\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3001\u5c55\u793a\u4f1a\u3000\u7b49<\/p>\n

\u3053\u308c\u3089\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4e00\u8cab\u3057\u3066\u5c55\u958b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u55b6\u696d\u8cc7\u6599\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u640d\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3082\u8e0f\u307e\u3048\u305f\u300cBtoB\u30b5\u30a4\u30c8\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u300d3\u3064\u306eSTEP<\/a><\/p>\n

BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a\u306e\u304cBtoB\u30b5\u30a4\u30c8\u3068\u96c6\u5ba2\u65bd\u7b56<\/h2>\n

\u30b3\u30ed\u30ca\u4ee5\u964d\u3067\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u30a2\u30c3\u30d7\u76ee\u7684\u300d\u300c\u6c42\u8077\u8005\u3078\u306e\u4f01\u696d\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306e\u76ee\u7684\u300d\u306b\u3066\u3001IT\u30fb\u88fd\u9020\u696d\u306eBtoB\u4f01\u696d\u306e\u30c6\u30ec\u30d3CM\u304c\u6700\u8fd1\u76ee\u7acb\u3063\u3066\u304d\u305f\u3082\u306e\u306e\u3001BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u305d\u3053\u307e\u3067\u4e88\u7b97\u3092\u304b\u3051\u308b\u306e\u306f\u5c11\u6570\u6d3e\u3067\u3059\u3002\u3084\u306f\u308aWeb\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u3067\u5c55\u958b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u3092\u3057\u3063\u304b\u308a\u3068\u8003\u3048\u3066\u3001BtoB\u30b5\u30a4\u30c8\u3092\u4f5c\u308a\u3053\u3093\u3067\u3044\u304f\u3002\u3055\u3089\u306b\u306f\u3001BtoB\u30b5\u30a4\u30c8\u3092\u3057\u3063\u304b\u308a\u3068\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306eSEO\u5bfe\u7b56\u3084\u5e83\u544a\u65bd\u7b56\u3092\u3057\u3063\u304b\u308a\u3068\u5c55\u958b\u3057\u3066\u3044\u304f\u3053\u3068\u3002\u3055\u3089\u306b\u306f\u3001SNS\u3092\u6d3b\u7528\u3057\u3066\u8a8d\u77e5\u5ea6\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u30a2\u30c9\u30df\u30e5\u30fc\u30ba\u3067\u306f\u3001BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7b56\u5b9a\u306e\u3054\u652f\u63f4\u304b\u3089BtoB\u30b5\u30a4\u30c8\u69cb\u7bc9\u3001\u96c6\u5ba2\u65bd\u7b56\u307e\u3067\u4e00\u8cab\u3057\u3066\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002BtoB\u4f01\u696d\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5f37\u5316\u3092\u304a\u8003\u3048\u306e\u969b\u306f\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30a2\u30c9\u30df\u30e5\u30fc\u30ba\u306e\u300cBtoB\u30b5\u30a4\u30c8\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u300d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BtoB\u306e\u5834\u5408\u306f\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u3068\u6c7a\u88c1\u8005\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306a\u3069\u3092\u6642\u9593\u3092\u304b\u3051\u3066\u691c\u8a0e\u3059\u308b\u305f\u3081\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u300c\u4fe1\u983c\u6027\u300d\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u4fe1\u983c\u6027\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5927\u304d\u306a\u8981\u7d20\u3068\u306a\u308b\u306e\u304c\u300cBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[36],"class_list":["post-349","post","type-post","status-publish","format-standard","hentry","category-btob-branding","tag-knowhow"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/posts\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":5,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/posts\/349\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/posts\/349\/revisions\/859"}],"wp:attachment":[{"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/categories?post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ad-muse.com\/btobcolumn\/wp-json\/wp\/v2\/tags?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}