{"id":1874,"date":"2021-03-16T19:13:21","date_gmt":"2021-03-16T10:13:21","guid":{"rendered":"https:\/\/www.at-freak.jp\/?post_type=custom02&#038;p=1874"},"modified":"2023-02-07T17:41:20","modified_gmt":"2023-02-07T08:41:20","slug":"web-marketing-framework","status":"publish","type":"post","link":"https:\/\/www.ad-muse.com\/column\/web-marketing-framework\/","title":{"rendered":"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u3066\u306e\u8981\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f!?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ad-muse.com\/column\/wp\/wp-content\/uploads\/2021\/03\/No14_web-marketing-framework.jpg\" alt=\"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" width=\"740\" height=\"510\" class=\"alignnone size-full wp-image-1875\" srcset=\"https:\/\/www.ad-muse.com\/column\/wp\/wp-content\/uploads\/2021\/03\/No14_web-marketing-framework.jpg 740w, https:\/\/www.ad-muse.com\/column\/wp\/wp-content\/uploads\/2021\/03\/No14_web-marketing-framework-300x207.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3092\u8003\u3048\u305f\u3044\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u3066\u3088\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d<\/p>\n<p>\u4eca\u56de\u306f\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u304c\u3042\u308b\u65b9\u5411\u3051\u306b\u3001\u6226\u7565\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u6570\u5024\u5316\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u7acb\u6848\u6642\u306b\u3082\u5927\u304d\u304f\u5f79\u7acb\u3064\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/h2>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u300c\u67a0\u7d44\u307f\u300d\u300c\u9aa8\u7d44\u307f\u300d\u300c\u69cb\u9020\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u8ab2\u984c\u3092\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f53\u3066\u306f\u3081\u3066\u691c\u8a0e\u3059\u308b\u3053\u3068\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5408\u7406\u7684\u30fb\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3068\u3066\u3082\u6709\u52b9\u3067\u3059\u3002<br \/>\nWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6570\u5024\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u304c\u96c6\u307e\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u305d\u3053\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u4ee3\u8868\u7684\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001\u76ee\u7684\u3054\u3068\u306b\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u3053\u3067\u306f\u3001\u300c\u73fe\u72b6\u5206\u6790\u300d\u300c\u6226\u7565\u56fa\u3081\u300d\u300c\u5b9f\u884c\u300d\u306e3\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u3001\u305d\u308c\u305e\u308c\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u300c\u73fe\u72b6\u5206\u6790\u300d\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<h4>3C\u5206\u6790<\/h4>\n<p>3C\u3068\u306f\u5e02\u5834\u30fb\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company\uff09\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n3C\u305d\u308c\u305e\u308c\u306e\u89b3\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n<h4>4C\u5206\u6790<\/h4>\n<p>4C\u3068\u306f\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09\u3001\u9867\u5ba2\u8ca0\u62c5\uff08Customer Cost\uff09\u3001\u5229\u4fbf\u6027\uff08Convenience\uff09\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u9867\u5ba2\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h4>4P\u5206\u6790<\/h4>\n<p>4P\u3068\u306f\u5546\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u8ca9\u4fc3\uff08Promotion\uff09\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u8ca9\u58f2\u8005\u30fb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u8996\u70b9\u304b\u3089\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h4>SWOT\u5206\u6790<\/h4>\n<p>\u5f37\u307f\uff08Strength\uff09\u3001\u5f31\u307f\uff08Weakness\uff09\u3001\u6a5f\u4f1a\uff08Opportunity\uff09\u3001\u8105\u5a01\uff08Threat\uff09\u306e\u89b3\u70b9\u304b\u3089\u3001\u5546\u54c1\u4fa1\u5024\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h4>TOWS\u5206\u6790<\/h4>\n<p>SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u53cd\u6620\u3059\u308b\u3082\u306e\u3067\u3001\u30af\u30ed\u30b9SWOT\u5206\u6790\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<h4>PEST\u5206\u6790<\/h4>\n<p>\u653f\u6cbb\u7684\u8981\u56e0\uff08Politics\uff09\u3001\u7d4c\u6e08\u7684\u8981\u56e0\uff08Economy\uff09\u3001\u793e\u4f1a\u7684\u8981\u56e0\uff08Society\uff09\u3001\u6280\u8853\u7684\u8981\u56e0\uff08Technology\uff09\u304b\u3089\u3001\u8ca9\u58f2\u74b0\u5883\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h4>5F\u5206\u6790<\/h4>\n<p>\u9867\u5ba2\u306e\u4ea4\u6e09\u529b\u3001\u4ed5\u5165\u308c\u5148\u306e\u4ea4\u6e09\u529b\u3001\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\u3001\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\u3001\u7af6\u5408\u306e\u7af6\u4e89\u529b\u306e\u89b3\u70b9\u304b\u3089\u3001\u696d\u754c\u5206\u6790\u3084\u8cb4\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h3>\u300c\u6226\u7565\u56fa\u3081\u300d\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<h4>STP\u5206\u6790<\/h4>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u306e\u5206\u6790\u304b\u3089\u9867\u5ba2\u306e\u5206\u985e\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3001\u8ca9\u58f2\u65b9\u5f0f\u6c7a\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<h4>\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6<\/h4>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30fb\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\uff08\u65b0\u3057\u3044\u3082\u306e\u306b\u4fa1\u5024\u3092\u7f6e\u304f\u4eba\uff09<\/li>\n<li>\u30fb\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff08\u3053\u308c\u304b\u3089\u4eba\u6c17\u306e\u51fa\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3082\u306e\u3092\u4f7f\u3046\u4eba\uff09<\/li>\n<li>\u30fb\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff08\u3059\u3067\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u4f7f\u3046\u4eba\uff09<\/li>\n<li>\u30fb\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff08\u5468\u308a\u306e\u4eba\u304c\u4f7f\u3063\u305f\u3089\u81ea\u5206\u3082\u4f7f\u3046\u4eba\uff09<\/li>\n<li>\u30fb\u30e9\u30ac\u30fc\u30c9\uff08\u65b0\u5546\u54c1\u304c\u5fc5\u9700\u54c1\u306b\u306a\u308a\u59cb\u3081\u305f\u3089\u4f7f\u3046\u4eba\uff09<\/li>\n<\/ul>\n<h4>AISAS<\/h4>\n<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092Web\u3067\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u6ce8\u76ee\uff08Attention\uff09\u3001\u95a2\u5fc3\uff08Interest\uff09\u3001\u691c\u7d22\uff08Search\uff09\u3001\u8cfc\u5165\uff08Action\uff09\u3001\u5171\u6709\uff08Share\uff09\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>SMART<\/h4>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u76ee\u6a19\u3068\u306a\u308b\u3082\u306e\u3067\u5177\u4f53\u7684\uff08Specific\uff09\u3001\u8a08\u6e2c\u53ef\u80fd\uff08Measurable\uff09\u3001\u9054\u6210\u53ef\u80fd\uff08Achievable\uff09\u3001\u7d4c\u55b6\u76ee\u6a19\u3068\u95a2\u9023\uff08Related\uff09\u3001\u671f\u9650\uff08Time-bound\uff09\u304b\u3089\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u300c\u5b9f\u884c\u300d\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<h4>5W1H<\/h4>\n<p>\u60c5\u5831\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u305f\u3081\u306e\u6700\u3082\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br 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