{"id":768,"date":"2019-09-09T10:09:32","date_gmt":"2019-09-09T01:09:32","guid":{"rendered":"https:\/\/www.at-freak.jp\/?post_type=custom02&p=768"},"modified":"2019-09-09T10:09:32","modified_gmt":"2019-09-09T01:09:32","slug":"web-swot-analysis","status":"publish","type":"post","link":"https:\/\/www.ad-muse.com\/column\/web-swot-analysis\/","title":{"rendered":"SWOT\u5206\u6790\u3092\u3059\u308c\u3070WEB\u30b5\u30a4\u30c8\u904b\u55b6\u304c\u4e0a\u624b\u304f\u3044\u304f\u308f\u3051\uff5c\u3084\u308a\u65b9\u3068\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"

\"SWOT\u5206\u6790\"<\/p>\n

\u4f01\u696d\u306eWEB\u30b5\u30a4\u30c8\u3084\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u304d\u300c\u3082\u3063\u3068\u65e9\u304f\u3001\u78ba\u5b9f\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u300d\u3068\u601d\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002
\n\u4eca\u56de\u306f\u3001WEB\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u969b\u306bSWOT\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3001\u305d\u306e\u5b9f\u8df5\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

WEB\u30b5\u30a4\u30c8\u904b\u55b6\u304c\u4e0a\u624b\u304f\u3044\u304b\u306a\u3044\u306e\u306b\u306f\u7406\u7531\u304c\u3042\u308b<\/h2>\n

\u3053\u3053\u3067\u306f\u307e\u305a\u3001SWOT\u5206\u6790\u3092\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u3042\u308a\u304c\u3061\u306a\u5931\u6557\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30b5\u30a4\u30c8\u306b\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u304c\u306a\u3044<\/h3>\n

\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u304c\u306a\u3044\u30b5\u30a4\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u5370\u8c61\u306b\u6b8b\u308a\u306b\u304f\u304f\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002
\n\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u3042\u308b\u30b5\u30a4\u30c8\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001SWOT\u5206\u6790\u3067\u81ea\u793e\u306e\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30b5\u30a4\u30c8\u3092\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044<\/h3>\n

\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002
\nSWOT\u5206\u6790\u3067\u7af6\u5408\u3084\u5e02\u5834\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308c\u3070\u3001\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u306b\u9069\u3057\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306b\u554f\u984c\u304c\u751f\u3058\u308b<\/h3>\n

\u81ea\u793e\u306e\u7279\u5fb4\u3084\u3001\u5e02\u5834\u74b0\u5883\u3092\u7406\u89e3\u305b\u305a\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u304b\u3089\u5927\u5e45\u306b\u305a\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002
\n\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u3059\u308b\u3068\u304d\u306b\u3082\u3001SWOT\u5206\u6790\u306f\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3068\u4f8b<\/h2>\n

\"\u5206\u6790\"<\/p>\n

\u5931\u6557\u4f8b\u3092\u7d39\u4ecb\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306fSWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3084\u30af\u30ed\u30b9SWOT\u5206\u6790\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

SWOT\u5206\u6790\u3068\u306f<\/h3>\n

SWOT\u5206\u6790\u3068\u306f\u300c\u5f37\u307f(Strength)\u300d\u300c\u5f31\u307f(Weakness)\u300d\u300c\u6a5f\u4f1a(Opportunity)\u300d\u300c\u8105\u5a01(Threat)\u300d\u306e4\u3064\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u306b\u5206\u3051\u3066\u3001\u8ab2\u984c\u306e\u767a\u898b\u3084\u89e3\u6c7a\u65b9\u6cd5\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

\u30fb\u5f37\u307f(Strength)\u30fb\u30fb\u30fb\u4fa1\u683c\u3084\u5546\u54c1\u306e\u8cea\u306a\u3069\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u305f\u3068\u304d\u306e\u81ea\u793e\u306e\u5f37\u307f\u306e\u3053\u3068\u3002
\n\u30fb\u5f31\u307f(Weakness)\u30fb\u30fb\u30fb\u5f37\u307f\u3068\u306f\u9006\u306b\u3001\u7af6\u5408\u4ed6\u793e\u306b\u52a3\u3063\u3066\u3044\u308b\u90e8\u5206\u306e\u3053\u3068\u3002
\n\u30fb\u6a5f\u4f1a(Opportunity)\u30fb\u30fb\u30fb\u4e16\u9593\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5e02\u5834\u74b0\u5883\u306e\u4e2d\u3067\u81ea\u793e\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308b\u3088\u3046\u306a\u8981\u56e0\u306e\u3053\u3068\u3002
\n\u30fb\u8105\u5a01(Threat)\u30fb\u30fb\u30fb\u6a5f\u4f1a\u3068\u306f\u9006\u306b\u81ea\u793e\u306b\u3068\u3063\u3066\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u305d\u3046\u306a\u5916\u90e8\u306e\u8981\u56e0\u306e\u3053\u3068\u3002<\/p>\n

WEB\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bSWOT\u5206\u6790\u306e\u3084\u308a\u65b9<\/h2>\n

\u6b21\u306bWEB\u30b5\u30a4\u30c8\u3067\u306eSWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u5177\u4f53\u4f8b\u306b\u6cbf\u3063\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1.\u76ee\u7684\u30fb\u76ee\u6a19\u306e\u660e\u78ba\u5316<\/h3>\n

SWOT\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3084\u3001\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002
\n\u5206\u6790\u7d50\u679c\u3092\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u3082\u3001\u4e8b\u524d\u306b\u5fc5\u305a\u76ee\u6a19\u3084\u76ee\u7684\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u3066\u304b\u3089SWOT\u5206\u6790\u3092\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002
\n\u76ee\u7684\u30fb\u76ee\u6a19\u8a2d\u5b9a\u306e\u5177\u4f53\u4f8b
\n\u30b5\u30a4\u30c8\u306e\u6210\u7d04\u7387\u3092\u4e0a\u3052\u308b\u3002PV\u6570\u306f\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u308b\u306e\u3067\u3001\u305d\u3053\u304b\u3089\u6210\u7d04\u306b\u3064\u306a\u304c\u308b\u65b9\u6cd5\u3092\u6a21\u7d22\u3059\u308b\u3002<\/p>\n

2.\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u306e\u5206\u6790<\/h3>\n

\u5185\u90e8\u74b0\u5883\u306f\u3001\u5916\u90e8\u74b0\u5883\u306b\u5f71\u97ff\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u5148\u306b\u5916\u90e8\u74b0\u5883\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002
\n\u6a5f\u4f1a (Opportunity)\u306e\u5177\u4f53\u4f8b
\n\u30fbSEO\u5bfe\u7b56\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u6570\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3002
\n\u30fbSNS\u3067\u306e\u8a18\u4e8b\u306e\u30b7\u30a7\u30a2\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002
\n\u30fb\u30c6\u30ec\u30d3\u30c9\u30e9\u30de\u306e\u5f71\u97ff\u3067\u696d\u754c\u306e\u3001\u6ce8\u76ee\u5ea6\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u8105\u5a01 (Threat)\u306e\u5177\u4f53\u4f8b
\n\u30fb\u7af6\u5408\u4ed6\u793e\u306eWEB\u30b5\u30a4\u30c8\u306e\u8a18\u4e8b\u6570\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3002
\n\u30fb\u540c\u3058\u30c6\u30fc\u30de\u3092\u6271\u3046WEB\u30b5\u30a4\u30c8\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3002
\n\u30fb\u30b5\u30a4\u30c8\u5185\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u3053\u3060\u308f\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u52a0\u3057\u3064\u3064\u3042\u308b\u3002<\/p>\n

3.\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u306e\u5206\u6790<\/h3>\n

\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u5185\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002
\n\u5f37\u307f(Strength)\u306e\u5177\u4f53\u4f8b
\n\u30fbSNS\u304b\u3089\u306e\u6d41\u5165\u304c\u591a\u3044\u3002
\n\u30fb\u8a18\u4e8b\u306e\u7db2\u7f85\u6027\u3001\u5c02\u9580\u6027\u306a\u3069\u30af\u30aa\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u3002
\n\u30fb\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306ePV\u6570\u306f\u4f38\u3073\u3064\u3064\u3042\u308b\u3002<\/p>\n

\u5f31\u307f(Weakness)
\n\u30fb\u8a18\u4e8b\u306e\u66f4\u65b0\u983b\u5ea6\u304c\u4ed6\u793e\u3088\u308a\u4f4e\u3044\u3002
\n\u30fb\u7af6\u5408\u4ed6\u793e\u306b\u77e5\u540d\u5ea6\u3067\u52a3\u308b\u3002
\n\u30fb\u4ed6\u793e\u30b5\u30a4\u30c8\u306b\u30c7\u30b6\u30a4\u30f3\u3067\u52a3\u308b\u3002<\/p>\n

4.\u30af\u30ed\u30b9SWOT\u5206\u6790\u306e\u5b9f\u8df5<\/h3>\n

SWOT\u5206\u6790\u306e\u7d50\u679c\u304b\u3089\u3001\u30af\u30ed\u30b9SWOT\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002
\n\u30af\u30ed\u30b9SWOT\u5206\u6790\u3068\u306f\u3001SWOT\u5206\u6790\u3067\u51fa\u3066\u304d\u305f\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e\u60c5\u5831\u3092\u639b\u3051\u5408\u308f\u305b\u3001\u6226\u7565\u3092\u8003\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

\u5f37\u307f\u00d7\u6a5f\u4f1a\uff1a\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3057\u305f\u6226\u7565
\n\u5f31\u307f\u00d7\u6a5f\u4f1a\uff1a\u5f31\u307f\u3092\u514b\u670d\u307e\u305f\u306f\u30ab\u30d0\u30fc\u3059\u308b\u3088\u3046\u306a\u6226\u7565
\n\u5f37\u307f\u00d7\u8105\u5a01\uff1a\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u8105\u5a01\u306e\u5f71\u97ff\u3092\u6291\u3048\u308b\u6226\u7565
\n\u5f31\u307f\u00d7\u8105\u5a01\uff1a\u30de\u30a4\u30ca\u30b9\u306e\u8981\u56e0\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3001\u307e\u305f\u306f\u64a4\u9000\u3059\u308b\u6226\u7565<\/p>\n

\u30af\u30ed\u30b9SWOT\u5206\u6790\u306e\u5177\u4f53\u4f8b<\/h2>\n

\"\"<\/p>\n

\u5f37\u307f\u00d7\u8105\u5a01\uff1a\u8a18\u4e8b\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u3044\u3046\u5f37\u307f\u304c\u3042\u308b\u306e\u3067\u3001\u540c\u3058\u30c6\u30fc\u30de\u3092\u6271\u3046WEB\u30b5\u30a4\u30c8\u3088\u308a\u3082\u9ad8\u3044\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u3057\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u3002
\n\u5f31\u307f\u00d7\u6a5f\u4f1a\uff1aSNS\u3067\u306e\u8a18\u4e8b\u306e\u30b7\u30a7\u30a2\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u3084\u5ba3\u4f1d\u3092\u3059\u308b\u8a18\u4e8b\u3092\u4f5c\u6210\u3057\u3001\u77e5\u540d\u5ea6\u3092\u4e0a\u3052\u308b\u3002<\/p>\n

SWOT\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n

\u6700\u5f8c\u306b\u524d\u8ff0\u3057\u305fSWOT\u5206\u6790\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u7406\u89e3\u304c\u6df1\u307e\u308b<\/h3>\n

\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u7279\u5fb4\u3084\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u5ba2\u89b3\u7684\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h3>\n

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